1) Those they know
2) Those who are referred to them by those they know
3) Those that are recognized experts in their field
The marketing approach that works for the masses, simply won’t be effective with the affluent.
Each bi-weekly issue draws from my 30 years of experience developing multi-million dollar affluent marketing campaigns for clients including, Gulfstream Aerospace, Hilton Hotels, A.T. Kearney, Sotheby’s and dozens of other clients who aren’t household names.
Whales Not Minnows shares the “harsh reality” secrets that the wealthy will never share about what it takes to do business with them. It’s the information your most successful competitors in the affluent marketing space hope you’ll never learn.