ONCE A YEAR, I OPEN THE VAULT
For Five Days, You Can Get Some of My Most Popular Affluent Marketing Programs for Prices I Normally Wouldn't Even Consider
Over the years, I've created an extensive library of programs devoted to one subject:
How to attract, persuade and build relationships with more affluent clients.
Some focus on positioning. Some on psychology. Some on selling. Some on referrals, follow-up, personal branding, confidence and gaining access to wealthy circles.
Normally, you have two ways to get these programs.
You can purchase them individually.
Or, with many of them, you can receive them as part of your membership in Whales Not Minnows, my private intelligence briefing for professionals who want more affluent clients.
But once a year, I do something different.
I open the vault.
For the next five days, I've dramatically reduced the prices on a collection of my self-study programs.
No subscription required.
No long-term commitment.
Choose the programs you want, pay once, and they're yours.
And if you want several of them, I've made the bundle pricing even more ridiculous.
THE VAULT CLOSES FRIDAY AT 11:59 PM EASTERN.
After that, these prices disappear until next year's Vault Opening.
CHOOSE YOUR PROGRAMS
THE AFFLUENT MARKETING FUNNEL
Build the system that turns attention into trust—and trust into affluent clients.
Learn how to connect your website, content, videos, follow-up and positioning into a complete marketing system that helps prospects become comfortable with you before the first conversation ever takes place.
Annual Vault Price: $XX
HOW TO SELL WITHOUT FEELING LIKE YOU'RE SELLING
Make your marketing do more of the selling before you ever speak with the prospect.
Discover the five jobs your marketing must accomplish—Attention, Relevance, Credibility, Differentiation and Follow-Up—so affluent prospects understand your value and arrive considerably more predisposed to work with you.
Annual Vault Price: $XX
THE L-FACTOR
Why being likable may become even more valuable as expertise becomes easier to find.
Learn how affluent clients evaluate the emotional experience of working with you—and how greater social fluency, trust, ease and human connection can make you more memorable, referable and desirable.
Annual Vault Price: $XX
VANITY, GREED & EGO
Understand the emotional forces hiding underneath affluent buying decisions.
Go beyond features, credentials and rational arguments to understand how identity, status, reassurance, perceived advantage and self-image influence who wealthy clients trust, hire and recommend.
Annual Vault Price: $XX
THE RECOGNIZED EXPERT FORMULA
Stop being one of the choices. Become the person prospects already know they want.
Learn how to turn what you know into visible authority so you're perceived as a recognized expert rather than another capable professional competing for attention.
Annual Vault Price: $XX
THE POWER OF BECOMING A CHARISMATIC CELEBRITY
Become better known, more influential and harder to ignore in your market.
Discover how to combine expertise, personality and visibility so prospects begin thinking of you first—rather than discovering you only after they've begun shopping around.
Annual Vault Price: $XX
THE VELVET INTRODUCTION
Get the attention of affluent prospects who don't know who you are—without sounding like everyone else trying to sell them something.
Learn a more sophisticated approach to opening doors, establishing credibility and creating connections with people who have developed extremely effective filters against conventional sales pitches.
Annual Vault Price: $XX
BUILD YOUR OWN IRRESISTIBLE PITCH
Turn what you sell into a message people immediately understand and want.
A practical, step-by-step workbook for creating a persuasive pitch you can adapt to an elevator conversation, ad, landing page, webinar, presentation or video sales letter.
Annual Vault Price: $XX
THE VELVET SALES LETTER & EMAIL VAULT
Stop sounding like everyone else in your prospect's inbox.
Get a library of 100+ sales letters and emails designed to help professionals get attention, open conversations, generate referrals and communicate with affluent prospects more effectively.
Annual Vault Price: $XX
THE ULTIMATE AFFLUENT BRANDING BLUEPRINT
Create a brand that makes the right wealthy prospects want to know more about you.
Learn how to move beyond attractive logos and generic positioning to build a brand specifically designed to create interest, credibility and connection in the affluent market.
Annual Vault Price: $XX
ICON OF COOL
Learn why trying too hard can actually make you less attractive to affluent prospects.
Discover how status, selectivity, confidence and subtle signals of authority can change the way wealthy prospects perceive you—without chasing, overselling or constantly proving yourself.
Annual Vault Price: $XX
UNSHAKABLE INNER CONFIDENCE
Become more comfortable and compelling around people who are older, wealthier, more powerful or more successful than you.
Learn the social and psychological skills that help you walk into affluent environments, carry yourself confidently and have conversations without feeling you need to impress anyone.
Annual Vault Price: $XX
THE ART OF THE ELEGANT PURSUIT
Follow up without becoming the person they're trying to avoid.
Learn how to remain present with high-value prospects, rekindle interest and continue conversations without the dreaded "just checking in" email or the feeling that you're chasing them.
Annual Vault Price: $XX
THE INVISIBLE GATEKEEPERS OF WEALTH
Sometimes the fastest route to a wealthy client is through someone they'll listen to first.
Discover the overlooked network of advisors, friends, spouses, club members, concierges and other trusted influencers who quietly determine which professionals affluent people meet, trust and hire.
Annual Vault Price: $XX
THE QUIET FOLLOW-UP SYSTEM
Turn more interested prospects into clients without chasing them.
Create a simple follow-up system that keeps prospects engaged, builds trust and makes taking the next step easier—across email, text, calls, proposals and referrals.
Annual Vault Price: $XX
USING EMOTIONAL LEVERAGE TO MARKET TO THE WEALTHY
People may explain their decisions rationally. That doesn't mean that's how they actually make them.
Discover how identity, control, certainty, emotional relief and other psychological forces influence affluent buying—and how to build them naturally into your messaging and positioning.
Annual Vault Price: $XX
VELVET AFTER DARK
Understand the younger, wealthier and increasingly influential world where business, status and social access overlap.
Learn how to position yourself, build credibility and navigate the social environments where younger affluent clients form relationships and decide who belongs inside their circle.
Annual Vault Price: $XX
OR JUST TAKE THE WHOLE DAMN VAULT
You could spend hours deciding which programs you need.
So I've made that decision considerably easier.
For these five days only, you can get ALL 17 PROGRAMS for one extraordinarily low price.
No subscription.
No choosing.
No wondering later whether you should have bought another one.
Just my entire collection of programs on affluent marketing, positioning, persuasion, follow-up, psychology, authority, branding and access.
ALL 17 PROGRAMS
Regular Combined Price: $X,XXX+
ANNUAL VAULT PRICE: $XXX
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WHY AM I DOING THIS?
Not because I'm getting out of the affluent marketing business.
Quite the opposite.
I've spent more than 30 years studying why affluent buyers choose one professional over another, and I continue creating new programs, books and private intelligence briefings around what I'm learning.
But once a year, I'd like to make it ridiculously easy for someone who has been following me—but perhaps hasn't purchased anything—to dive into virtually everything I've created.
So for five days, price isn't much of an excuse.
After that, it becomes one again.
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THE ANNUAL VAULT CLOSES FRIDAY AT 11:59 PM EASTERN
When it does, the individual programs return to their normal pricing and the complete Vault disappears.
And I won't open it again until next year.
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ONE OTHER OPTION...
If you'd rather receive ongoing affluent marketing intelligence instead of simply purchasing individual programs, you can still join Whales Not Minnows.
Many of these programs are included with membership, along with my ongoing private intelligence briefings and future trainings.
My products are sold for educational purposes only. Please understand the results I'm sharing with you are not typical. I’m not implying you’ll duplicate them (or achieve anything for that matter). The average person who buys any “how to” information gets little to no results. Everything on this page are references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please do not get this product.